When Should You Involve a Photographer in Your Project?
Earlier than you think.
Too often, photography is an afterthought—something to think about once the trades have gone and the building is fully occupied. But by waiting until the end, firms miss out on some of the most compelling moments of a project.
Think about it.
A project isn’t just a finished structure. It’s an evolving story. The brainstorming sessions, building out a model, selecting the materials, the site preparations, the craftsmanship—the magic happens throughout the process. And that story deserves to be told.
Involving a photographer early means you have a steady stream of content from day one.
Marketing teams don’t have to wait months for the big reveal. Instead, they can build engagement with progress updates—showing the hands-on creativity of their designers, the precision of their builders, the materials that are used (and sometimes forever hidden), and the transformation of raw space into something extraordinary.
It keeps clients (and potential clients) engaged. It strengthens the firm’s brand. It showcases the value of the work beyond just the end result.
So, when should you bring in a photographer?
Now.
Spring is coming and your next project is about to begin. Let’s make sure your project’s story is told from start to finish.
Photos in order: Julia, a student at the BAC allowed me to photograph a model of hers; photography of a project in progress by Dex By Terra in New Hampshire; a home office in Sudbury, MA by Massarotti; someone enjoying a rooftop oasis by Recover Green Roofs; the public bathroom in the Primex building by Lavallee Brensinger Architects